Rocaille (US: ro(h)-KY, French: [ʁɔkɑj]) was a French style of exuberant decoration, with an abundance of curves, counter-curves, undulations and elements modeled on nature, that appeared in furniture and interior decoration during the early reign of Louis XV of France. It was a reaction against the heaviness and formality of the Louis XIV style. It began in about 1710, reached its peak in the 1730s, and came to an end in the late 1750s, replaced by Neoclassicism. It was the beginning of the French Baroque movement in furniture and design, and also marked the beginning of the Rococo movement, which spread to Italy, Bavaria and Austria by the mid-18th century.